There’s no piece of communication that you have with your audience that doesn’t require carefully crafted, hard-grafting copy.
But who’s going to write it?
You might be tempted to knock up the copy yourself to save on extra expense. After all, who knows your proposition better than you? Who could possibly communicate it better? Who else can grasp your vision and encapsulate it in a fabulously crafted nutshell?
Perhaps you don’t have the in-house copywriting resources and the thought of putting pen to paper fills you with dread.
More than likely you’re already quite busy enough, thanks, doing what you do best, which is running your business.
If this is you, save yourself some pain, not to mention time and money, and invest in the skills of a copywriter.